Specialism
Charity Video Production
Charity video production turns your organisation's mission and impact into content that drives donations, inspires action, and builds awareness. I'm Andrew Davies, a London-based director and DOP who has worked with charities and NGOs for over 20 years, including Barnardo's, Attitude is Everything, and Humane World for Animals. Audiences are highly attentive to what's authentic and representative of what they actually care about, so I work closely with you to keep the story accurate to your community — with sensitivity to the different traumas and lived experiences that community may carry. For larger-scale or brand-sensitive projects, I deliver this work through my production company, Campaign Film Ltd.
What Is Charity Video Production?
Charity video production covers the films, social content, and campaign videos that help a charity or NGO communicate its mission, demonstrate impact, and move an audience to act. For charities specifically, that spans event films covering in-person fundraisers and conferences, training videos for staff onboarding, and explainer videos that show how a policy or programme creates change. The common thread across all of them is authenticity — audiences notice quickly when charity content doesn't reflect the real communities involved.
5 Strategic Benefits of Charity Video
- 01Drive donor conversions — well-crafted fundraising content increases emotional engagement and improves donation rates.
- 02Support awareness campaigns — campaign films raise visibility around urgent issues and social causes, including policy and lobbying work.
- 03Educate and inform with clarity — training and explainer content helps onboard staff or explain a policy change clearly.
- 04Build trust — high-quality video increases audience confidence in your organisation.
- 05Improve online visibility — well-optimised video content helps charities get found across search and social.
Why Work With Andrew Davies on Your Charity Film
| Andrew Davies | Typical Production Company | |
|---|---|---|
| Sector expertise | 20+ years working specifically with charities and NGOs | Mixed-sector, less depth |
| Tone and sensitivity | Trauma-aware, inclusive storytelling | Often generic, surface-level |
| Strategy | Every video tied to a goal — fundraising, policy, or communications | Creative-led only |
| Results | Outcomes tracked — donations, sign-ups, reach | Few trackable outcomes |
| Working relationship | Personal, collaborative, direct line to the person doing the work | Transactional, often layered through account management |
Packages & Pricing
Charity video budgets vary by format and scope. As a guide, here's where current UK market rates sit:
| Type of Film | Cost Range | What You're Paying For |
|---|---|---|
| Monthly social content day (6–8 videos) | £1,200–£1,600 per month | A day of fast-paced shooting on simple kit — staff interviews, calls to action, short clips — quickly edited for social |
| Case study video | £1,500–£4,500 | Interview-led story, one or two shoot days, standard lighting/audio and edit |
| Event video | From £99 per hour | In-person events captured and edited quickly, ready to publish the next day |
| Brand / hero film | £6,000+ | High-end, broadcast-ready flagship content — full crew, extensive planning, visual polish |
Proof: Charity Campaigns In Action
Barnardo's wanted to shift the perception of what it's like to work in a charity shop. I directed a social campaign film built around relatable personas, helping specific types of people see themselves volunteering — turning an abstract appeal into something personal.
Attitude is Everything needed to show the music industry that hiring from a wider, more diverse pool of people is a net gain for everyone. I worked with Deaf, disabled, and neurodivergent artists from their Beyond the Music programme to showcase talent and performance ability on equal footing with industry norms.
What Clients Say
They stand out for us because of the extra skills they bring.
★★★★★
Claire Bass — Director, Humane World for Animals
This project was delivered through Campaign Film Ltd — see the opening section for context on when I work under that banner.
Frequently Asked Charity Video Questions
How long does it take to produce a charity film?
Most projects take 4–6 weeks. Faster turnarounds are possible depending on complexity and access.
What types of charity films work best for fundraising?
Emotionally-led stories with a clear call to action consistently outperform abstract or data-heavy videos.
What's the difference between a campaign film and an awareness video?
A campaign film is built to influence a specific change — policy or behaviour. An awareness video is built to build general understanding and reach. The two often work together, but they're aimed at different outcomes.
Can I commission a charity video on a limited budget?
Yes. Packages can be scaled to prioritise core messaging and outcome — worth discussing what's achievable for your budget before ruling anything out.
Will the videos help show impact to funders?
Yes. Charity clients regularly use finished films in funding reports, bids, and donor communications to demonstrate measurable change.