Services
A satisfied client talking in their own words is the most credible thing you can show a prospect. This is how you capture that conversation properly.
Ogury · Dogs Trust · Compassion in World Farming · GSK · NHS
Written case studies get skimmed. A video case study, when it's made properly, is watched. A real client, in their own words, describing a problem that a prospect recognises and an outcome they want — that's a different kind of evidence. It's not marketing copy. It's testimony.
The challenge is producing it in a way that actually works: a client who's comfortable enough on camera to sound like themselves, a structure that follows a logic the viewer can follow, and a final film that works in the channels where it needs to do its job. I've been making these for B2B companies, charities and professional services organisations for over twenty years. See also: corporate communications film for executive and leadership messaging.
A video case study in which a client speaks unprompted about their experience carries a different weight than anything you write about yourself. The vendor's credibility is carried by the client's credibility.
Written case studies are often read once. A video is shared internally — forwarded to the decision-maker who wasn't in the original conversation. It's the asset that keeps working after your sales team has left the room.
A client describing a concrete result — a number, a change, a before-and-after — is more memorable than the same information in a PDF. Buyers carry the headline into the next conversation with their colleagues.
A video case study on a website or in an intro email does pre-selling silently. By the time a prospect reaches out, they've already seen what working with you looks like.
A full case study, a 60-second social cut, and a 30-second teaser can all come from the same filming day. The investment delivers across multiple channels and touchpoints.
Rates vary by scope and location count. Indicative ranges, :
| Scope | From | What it covers |
|---|---|---|
| Single-client case study | £2,500 | One filming day, one contributor on camera, scripted Q&A, edit to 2–3 minutes |
| Multi-client case study | £4,500 | Two to three contributors, same or separate locations, with B-roll at client premises |
| Cut-down versions | +£600 | 60-second LinkedIn version and 30-second teaser cut from the master, formatted per platform |
| Sales deck embed version | +£400 | Square-format edit with captions, sized for in-deck playback without sound |
The most common barrier is a client who isn't sure what they're agreeing to. Sharing a brief, a shot list, and a draft of the question set in advance removes most of that uncertainty. Filming should feel like a conversation, not an interrogation — one camera, minimal crew, and a director who knows how to help a non-actor sound natural. A client who has a good experience on camera is also more likely to share the finished film in their own network.
The most effective structure is: problem → solution → outcome. Open with the client describing the challenge in their own words — this is the moment that speaks most directly to a prospect with the same problem. Explain what changed, and close with a concrete outcome where possible. Abstract benefits are forgettable; a specific result — a percentage improvement, a time saving, a revenue change — is what a buyer repeats to colleagues when making the case internally.
A single-client video case study — one filming day, one contributor, scripted and edited to a two-to-three-minute film — runs from £2,500 to £4,500. A multi-client case study (two or three contributors filmed in sequence, or at separate locations) runs from £4,500 to £8,000. The variables are location count, travel, the complexity of any B-roll filming, and the number of cut-down versions needed for different channels.
Two to three minutes is the standard for a full case study that lives on a website or proposal. A 60–90 second version for sales email or LinkedIn serves a different purpose — it's an awareness and click-through piece rather than a full proof piece. The most useful deliverable is usually the long and short cut from the same filming day: one for depth, one for reach.
Yes, and this is often underused. A video case study that lives on the website also works in onboarding — showing new clients the level of outcome your existing clients have achieved. It works in sales training — giving new account executives a reference for how to position a specific use case. And it works in investor or board presentations as a concrete demonstration of product-market fit. The same asset, deployed in multiple contexts.
Who is the client, what did they achieve, and who needs to hear about it? Email hello@andrewdaviesfilm.com or use the form below.